Chaabi LLD, of the BCP group, unveils its new visual identity (video)

Chaabi LLD, a subsidiary of the BCP group specializing in Long-Term Rental, unveiled its new visual identity on Wednesday. This revolves around two elements: a new logo and a new brand signature: “Together for responsible mobility”.

With this development, Chaabi LLD reaffirms its membership of the BCP group as well as its full sustainable and responsible commitment, explains Karim Mekki Berrada, Managing Director of Chaabi LLD.

This new signature confirms the resolutely united and sustainable orientation of Chaabi LLD, materialized from 2020 by the launch of the “Impact 2023” strategic plan.

“Focused on the three pillars of sustainable development: “People, Planet, Profit”, this roadmap aims, in fact, to consolidate the positioning of Chaabi LLD as a reference player in its sector, not only by its performance commercial, but above all in terms of innovation and leadership in terms of sustainable mobility and respect for the environment,” explained Mr. Berrada.

Chaabi has made a firm commitment to reducing its CO2 emissions through the development of ecological offers, such as “Green Mobility”, and the encouragement of alternative modes of mobility through the integration of hybrid vehicles and electrical. Other innovative mobility solutions, such as car sharing and carpooling, are also being developed with a few local partners, underlined Mr. Berrada.

In addition, through its “Safety LAB” road risk training and awareness program, Chaabi LLD provides customers and partners with training modules, animated videos and a driving simulator aimed at developing road safety culture.


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