From September 23 to 26, it’s the back-to-school edition of the French Days! For millions of French consumers, this is therefore another opportunity to take advantage of exceptional promotions on a multitude of items, a few weeks after the sales, and above all, a few weeks before Black Friday! Because if we tend to confuse them, the French Days and Black Friday are two very distinct events. To see clearly and no longer mix things up, here is what sets them apart.
French Days and Black Friday: two different concepts
To fully understand the difference between these two events, it is important to understand the concepts on which they are based.
Let’s start with the Black-Friday, which is the older of the two. Organized across the Atlantic since the 1950s, it is one of the major trade events in the United States. It initially consisted of a single day marked by very large markdowns, giving the top end-of-year purchases. The concept was imported to us from 2010 and is now held annually.
More recent, the French Days were created on the initiative of 6 major e-commerce pioneers in France (Cdiscount, Fnac Darty, La Redoute, ShowroomPrive, Rue du Commerce and Boulanger). The objective was then to counter a little the giant Amazon by offering big promotions on the products offered by brands present on the French market. The initiative has now spread widely online, but also in the stores of many French merchants.
Frequency and dates: the differences between French Days and Black Friday
Black Friday is an event that only takes placeonce a year. Modeled on American programming, it takes place the fourth Friday of November, the day after Thanksgiving. For the account of the year 2022, it will therefore be held Friday, November 25, 2022. But as has been the case for several years, the promotions will extend over the whole weekend and the following week; with the famous Cyber Monday and the Cyberweek.
As for the French Days, they are scheduled twice a year, and last a few days each time :
- In the spring (from May 4 to 9, 2022 on behalf of this year);
- At the start of the school year: from September 24 and 26, 2022 inclusive.
French Days or Black Friday: which event has the most interesting promotions?
Overall, Black Friday is a little more popular than the French Days and enjoys the support of almost all the brands and major brands. However, more and more of them now also take part in the French Days. For more details on this, you can consult the list of participating brands on the official website of the event.
In terms of accessible promotions, Black Friday also seems more interesting, with discounts of up to -80%. The offers offered during the French Days are generally a little less aggressive (up to 50% on the last day), even though each merchant remains free to launch the promotions that suit him.
So, French Days or Black Friday?
Both, of course! Why choose ? In addition to the sales, these two events are absolute bargains. To get the most out of it, just be sure to prepare well in order to find the offers that are really the most advantageous for you!