Jesse Grant/Getty Images for Disney
It’s been a buzzy few days at Disney’s D23 Expo.
Among the many announcements about upcoming projects from the media giant were two new trailers for popular film franchises.
The first, Disenchantedis the follow-up to 2007’s Enchantedwhich saw Amy Adams play an agreeable but naive princess hopeful dropped from the fictional land of Andalasia into present-day New York City.
Adams returns for the sequel — along with fellow original cast members Patrick Dempsey, Idina Menzel and others — in which she moves to the suburbs but discovers that “her happily ever after hasn’t been so easy to find.”
Disenchanted will stream on Disney+ starting Nov. 24.
Disney is also whetting fans’ appetites with a teaser for its live-action adaptation of The Little Mermaidthe animated classic that hit theaters in 1989.
The trailer gives a brief look at star Halle Bailey playing the lead role of Ariel.
Melissa McCarthy co-stars as Ursula, Javier Bardem plays Triton, and Alan Menken and Lin-Manuel Miranda have written four new songs for the film.
The Little Mermaid comes to theaters on May 26, 2023.
One is going to theaters — but not the other
Michael Smith, a professor of information technology and marketing at Carnegie Mellon University, said the company’s investment in Disney+ means it can choose to give one movie a streaming debut and the other a theatrical release.
Smith said that strategy allows Disney to put out projects that may not have the mass-market appeal to attract audiences to the cinema.
“That’s just fine for some movies, say little mermaid, that have the built-in name recognition and mass-market appeal you need to get people into the theater on the opening weekend. But it doesn’t work for every movie,” Smith told NPR.
“With a streaming release, Disney can use their subscriber data to target [Disenchanted] to the right initial audience (Amy Adams fans, non-traditional fairy-tale stories, Adam Shankman’s directing style), and then give the movie time to breathe on the platform so people can discover it through word of mouth (which is the way many people discovered Ted Lasso on AppleTV),” he wrote.