Ikea launches the magazine “Functional House”

“The extraordinary in the ordinary” is the new slogan of Ikea. The Swedish brand has just launched an Arabic-French digital magazine, “Maison Functionnelle”, published every 10 days.

The customer can find interior design ideas there, in particular for people working from home. “Over the past 2 years we have spent more time at home with our families. We have learned how to rearrange our houses for several activities, including working from home, while taking care of our families and our children,” said Elisa Albendea, Marketing and Communications Director of Ikea Al Homaizi for Kuwait, the Jordan and Morocco.

In the magazine, the Ikea team offers many inspirations, recommendations and simple ideas to furnish any space to make it functional, have the right atmosphere for working, relaxing or just having fun. The Functional Home is the first of a series of solutions that Ikea is about to launch this year.

EA

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