Infinidat Announces Enhancements to Its Partners Program and Better Channel Partner Support in 2023

Infinidat Announces Enhancements to Its Partners Program and Better Channel Partner Support in 2023

Infinidat announces several new features for its global channel partners, with new initiatives, updates and program expansions. Infinidat continues to invest heavily in supporting its partners, with a 52% year-over-year increase in funds allocated to promote indirect revenue.

Among other new features, the Channel program for the EMEA and APJ regions has been reviewed and improved, a new training and sales assistance program has been created, with Infuziast certification (Infuziast Certified Partner Program), and several improvements have been made to regional programs, such as the establishment of Channel Partner Advisory Councils. The Infinidat Channel network has been enriched with 22 new partners and distributors while 7 new managers have joined the global management of Infinidat Channel sales. Finally, for the EMEA and APJ regions, Infinidat has recruited a highly experienced Channel Sales Director responsible for accelerating the growth of Infinidat sales by Channel Partners in these regions.

“We are very proud of the recent expansions and enhancements to our Channel Partner programs, especially in the EMEA and APJ regions, and we know that our Channel Partners are approaching 2023 with just as much excitement,” said Eric Herzog, CMO of Infinidat. . “2022 has been a remarkable year for the progression of our Channel organization, with several industry awards and accolades to come. And given the additions and improvements to the partner experience that Infinidat has made, it’s a safe bet that 2023 will be an even better year. »

Here are the additions and improvements to Infinidat Partner Programs:

• Channel Partner Program enhancements for EMEA and APJ regions: new levels of partnership; optimized procedure for registering sales; new discounts, new eligibility criteria for the MDF fund; access program to demo versions (prohibited for sale); redesigned activation program on InfiniVersity Partner Portal; and joint marketing opportunities.

• Infuziast Partner Certification Program: This new training and sales support program will start in the first half of 2023 in the Americas and in the second half in the EMEA and APJ regions. Certification is open to all channel partner profiles, from consultants and sales reps to technicians, with rewards up for grabs.

• Recruitment: In 2022, Infinidat appointed James “JT” Lewis as Infinidat’s Director of Channel Sales for EMEA and APJ. Seven new managers have also been recruited to Infinidat’s global business leadership to oversee the growing number of Channel partners and distributors. As for the American continent, it is Mitch Diodato who holds the position of senior director of sales Channel.

• Partner Advisory Councils: Infinidat announces the establishment of Channel Partner Advisory Councils in the Americas, EMEA and APJ regions in 2023.

• Partner Tech Clubs: In the EMEA and APJ regions, Infinidat plans to set up “partner tech clubs”, clubs open to engineers, solution architects and consultants.

Infinidat received several awards and accolades in 2022 that confirm the success of its Channel organization:

• Eight accolades for Infinidat in the Channel Partnership category out of more than 25 won to date

• Nominated for the 5th consecutive year in the Leaders category of the Gartner Magic Quadrant for Primary Storage

• 5-Star Rating by CRN for the Infinidat Partner Program

• Appointment of Eric Herzog, CMO of Infinidat, as CRN Channel Chief for 2022

• Recognition of Infinidat as a leader in block storage ransomware protection by GigaOm

• Infinidat is included in the prestigious CRN 100 list

• InfiniSafe® technology won the 2022 CRN Tech Innovators Award for Data Protection

• Rave reviews of Infinidat’s new partner portal

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