Kendrick Lamar faces himself in his new music video “Rich Spirit”

The Compton artist, who has eight nominations for the 2023 Grammy Awards, offers a clip to his title “Rich Spirit”, from the incredible “Mr. Morale & the Big Steppers”.

Kendrick Lamar continues to be talked about. A few days after the publication of the nominations for the 2023 Grammy Awards which he dominates, with Beyoncé, he reveals the clip of his title Rich Spiritfrom the album Mr. Morale & the Big Steppers. The latter combines the nominations of the categories “album of the year” and “best rap album”.

After the powerful short film accompanying the release of We Cry Together, which gave us access to the intimacy of a couple’s argument, we find Kendrick alone, facing himself in a completely empty house. In this rather minimalist clip directed by Calmatic, he evolves according to a flow that is both physical and verbal, in the different rooms of the villa, only interrupting himself to pray, lie down on the ground or chat on an unplugged telephone.

Like the album from which the title is taken, Kendrick Lamar gives us to see an introspective and intimate image. Enough to further widen the gap between this withdrawal into himself and his family that we feel on Mr. Morale & the Big Steppers and the immense success that it meets, success which is not likely to fall with the arrival of the Grammy Awards.

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