launch of a 3D configurator to imagine your own watch

Today, therefore, thanks to its new website including the 3D watch configuratorthe community ofInitium can now do the design of a fully personalized timepiece directly and online.

It is then possible to choose the way you want to live your watchmaking experience : assemble your watch alongside a watchmaker at one of the Initium sites in Switzerland, order your kit watch to assemble at home or receive his creation, ready to be worn.

The watch components –case, movement, hands, solid or openworked dial and strap– can be selected from a wide range of options online before the kit is directly shipped from Switzerland in a bag that encompasses all of the watchmaker’s tools.

Initium was founded in 2015 by Mathieu Gigandet and Gilles Frankfurt. Both from the Jura region, the two former students met during a commercial Master’s project and decided to join forces to launch this unique watchmaking company.

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