More than half (55%) of Moroccans use instant messaging applications to make their phone calls, according to a study by the Sunergia Group.
In addition, 11% of the interviewees call mainly by Internet, in particular via instant messaging applications and 44% use both traditional and web calls as needed, indicates this study entitled “Telephone calls in Morocco, changes in habits?”
According to the same source, 45% of Moroccans generally use traditional telephone calls. This rate is higher among men, with 55% (against 35% of women), specifies the study which notes that traditional telephone calls attract more older customers (59% of those aged 45 and over) against 34% of people under 35.
And note that with 53% of users, the rural population is much more exclusive user of conventional calls than the urban population (39%).
The quality of the call (28% of respondents), the habits (24%) mentioned more by people aged 45 and over, and the ease/practicality (19%) are the main reasons that push Moroccans to favor classic phone calls, says Sunergia.
According to the same study, women (17%) use the Internet more as their main means of making phone calls than men (5%).
Young people aged 18-24 with a score of 26% are more attracted to this solution compared to 6% of people aged over 25.
Moreover, the particular importance of the Internet among young people, especially Generation Z (people born between 1996 and 2010), is probably due to the fact that this category has more smartphones than other age groups and is more familiar with this tool.
City dwellers (15%) make more use of calls via the Internet vs 5% of rural people, the study says, noting that the most educated people use calls via the Internet at 23%, while only 4% of people with no schooling or primary level use this tool to make their phone calls.
The followers of calls via Internet indicate the cost as being the main advantage of this service (47%) while 22% indicate the ease/practicality and 21% the habit as being the main reasons for choosing this solution.
Young people between the ages of 24 and 35 are the most affected by the use of both solutions simultaneously (conventional and web calls), because they are, in all likelihood, mostly active and they belong to an intermediate generation, familiar with both technologies.
On the other hand, people aged 55 and over are the least users of this mixed solution, notes the study.