Morocco: Chaabi LLD, a subsidiary of the BCP group changes its visual identity

Chaabi LLD, a subsidiary of the BCP group specializing in long-term rental, unveiled this Wednesday, September 21, its new visual identity articulated around a new logo and a new brand signature: “Together for responsible mobility”. The change of identity is part of the new strategic plan initiated in 2020 with the launch of the “Impact 2023” plan. The Chaabi LLD logo aligns with the group colors. The new signature, for its part, takes up a key element in the Group’s new identity, “Together”, which translates its commitment into


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