The objective is to connect more young people to new job opportunities in the economic capital. This action is part of the RESET project led by EFE-Morocco and its national and international partners. It aims, according to the foundation, to “connect more young Moroccans to job opportunities in the Casablanca region, particularly in the retail sector”.
Interactive and free, these terminals are located in a space highly frequented by young people and which also has several brands looking for human resources, allow job seekers to apply in less than 3 minutes for available offers without having to go to the recruiter. “The CV terminal offers young job seekers the opportunity to consult in real time the job offers offered by the brands of the Mall, but also those available in the city of Casablanca and to submit their applications in a few clicks” , said the president of EFE-Morocco, Amine Berrada Sounni. “It’s a saving of time, resources and money that we raised during the first experiments”, he noted.
This device will ensure the digitization of the Job-Matching process. In fact, the terminals display job offers from the Mall as well as those available in the city of Casablanca, candidates select the job positions that correspond to their skills and then fill out a brief application form, containing the information keys. Applications received are collected through a platform and processed by EFE-Morocco employees to present employers with a pre-selection of profiles in line with the criteria sought.
The selected profiles will benefit from free training in soft skills in order to best prepare them for future job interviews. A few days after its launch in Casablanca, the interactive terminals of Casablanca received more than 100 applications in various fields.
As for Kénitra, the Foundation speaks of more than 500 applications received from the two terminals installed at the Atlantic Free Zone (AFZ) mainly in the field of industry and the automobile. Regarding the terminal installed at Technopolis in Salé, it has received more than 300 applications since its creation in 2021.
Given the major success of the project since 2021, the Moroccan Foundation for Education for Employment aims to broaden its scope of action to operate in several cities in Morocco in order to allow them better integration into the labor market. Finally, in the same vein, the foundation aims to develop training for young people with the ambition to venture into the entrepreneurial field.