realme enters the top 4 smartphone brands in Europe

With an annual shipment growth rate of 85% over the previous year, the highest among the major smartphone brands surveyed by Counterpoint, realme the smartphone brand, again confirmed its strong presence and its commitment to European markets in the third quarter of 2022.

According to Canalys’ report on global smartphone shipments in the third quarter of 2022, realme ranks among the top three brands in Central and Eastern Europe (13%; +131% compared to the previous year), as the company integrated the top 4 main smartphone brands in Europe. According to the latest data from Canalys, realme’s performance has also been positive in the various national markets, placing the brand among the top 5 smartphone shippers in Poland and Greece.

realme is keen to capitalize on its recent growth after announcing a product strategy called “Simply Better” last August, which will pave the way for its global product strategy, which will focus on the mid-range segment by providing customers with affordable devices with the latest technology.

This strategy, coupled with realme’s commitment to increase its R&D investment by 58% year-on-year, should drive the company’s plans to fruition in Q4 and throughout 2023.

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