During a long interview with washingtonpost, Sarah Bond returned to the failure of the Xbox One on the Japanese market. She explains that having launched the console a year after the other countries was not the best idea, but according to her, Microsoft has since reflected on its past mistakes.
When we were talking about the Xbox One launch, there’s a lot about that launch that we know we didn’t pull off. It took us a long time to learn from our mistakes, apply them, and begin to grow both our hardware, our product line, and our relationships with creators.
However, Microsoft has indicated that the current generation of its consoles are selling better than previous generations, without specifying the sales figures.