These young people who fall for Greentech

Greentech is increasingly emulated by young people who place social, societal and environmental issues at the center of their entrepreneurial thinking.

Not far from the forest of Ait Melloul, in the region of Agadir, stands a rather special farm. No trace of cattle or any mammal on the horizon. Here, we breed… insects! At the origin of this project, Hasna Afounnas, co-founder of the Iziprotéine brand, talks about the genesis of her start-up: “The start of our project was so hard and painful. We were taken for fools! It was complicated for those around us to accept the idea that breeding insects could be valued. But here, when you believe in something, and when you love what you do, the positive results come and mentalities change little by little.
Iziprotéine was born in 2020, in full containment. It was then that Hasna Afounnas had the idea of ​​producing food proteins, which would be consumable by both humans and animals. The concept is based on a circular economy system to meet protein demand while limiting food waste.

Anything but a fad
Like this entrepreneur, the field of greentech is increasingly being emulated by young people who want to embark on diversified fields, whether it is waste recycling, food and energy security, ecological construction, etc. And it is far from being a fad for these young people who place social, societal and environmental issues at the center of their entrepreneurial thinking.
In this perspective, many incubators and accelerators have been created to support project leaders in realizing their dream. Among them, Frenchtech Morocco, which is welcoming more and more green entrepreneurs. Jérôme Mouthon, its president, emphasizes: “Our structure has supported a large number of green projects over the past three years. According to our figures, more than 30 projects are part of Frenchtech. This represents approximately 10% of all startups in our community”. According to him, it is difficult to say exactly how greentech is developing in Morocco, in the absence of more recent data.
However, the Green ecosystem is still far from having reached its cruising speed. If projects emerge, others join the cemetery of startups. Adnane Addioui, president of the Moroccan Center for Social Innovation (MCISE), explains on this subject that “the ecosystem exists, except that companies and institutions do not follow small projects. They prefer to follow companies that have been in existence for at least two to three years”.
For Jérôme Mouthon, the brakes remain classic. “In general, it can be difficult to get started in entrepreneurship, especially for young people, because of the uncertainty and the risks associated with starting and running a business,” he explains.
Ultimately, finding a business model that works, that is profitable and social is far from easy. Because, unlike other countries, there are still no incentives for this category of entrepreneurs. Hence the importance of establishing a special legal status for this profile, like the Anglo-Saxon model.


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