Use social media for events

Social media platforms can be used for the success of your event. Here’s how to use them professionally!

86.2% of companies with more than 100 employees used social media as a marketing tool in 2013. This figure will rise to 92.1% by 2022 according to Statista. There are different social media namely LinkedIn for business, Facebook for family life, Instagram for e-commerce and Pinterest for inspiration.

Social media for a more engaging experience

Social media and public relations specialist for full-service audiovisual company The 180 Group, Amanda Rodriguez, and her team, uuse social media to tell engaging stories. They also employ them pto inspire more important conversations between professionals in the sector and company personnel.

For this, they turned to the short video creation on TikTok and Instagram. The reasons for this choice: TikTok has experienced real development and Instagram is no longer just an application for sharing photos.

Usefulness of each social media

Amanda Rodriguez gives you advice on the uses of each social network:

  • create Instagram Stories and Reels which are a great space to build a community. Plus, they also let your team’s personalities shine through your portfolio aesthetic,
  • use TikTok like a creative haven. In it, you can be completely yourself for a mass audience. Forget then all the constraints of the corporate culture,
  • make use of pinterest to create mood boards or concept images for marketing campaigns. They will help you refine specific elements,
  • TikTokmeanwhile, will serve you for information on trends.

Trend in social media usage in 2023

According to the CEO and Director of Events at event production company EK Events, in 2023 the social media trend in the events industry will be give guests a behind-the-scenes look at events. The method she recommends? The creation of FOMO or Fear Of Missing Out.

Other uses of social media

Kevin Hubschmann, New York-based founder and host of Laugh.Events, has developedother uses of social media. For him and his team:

  • TikTok is used for NSFW shows or Not Safe For Work,
  • LinkedIn Is usefull for their corporate offers,
  • instagrammeanwhile, represents a mixture of both.

They made these choices by realizing the reasons that lead people to visit each of these platforms. They were then inspired by the content that makes the most sense.

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